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Hi 👋 I’m Jell, and I’m obsessed with crafting a data-backed user experience.

My intention is twofold: to build good relationships with people and create strong trust between brands and consumers. I accomplish both by focusing on multi-channel personalized communications, touching on various points of the marketing cycle.

Let's talk about it

2013 - Present

  • • Lead and own the end-to-end strategy for hyper-personalized lifecycle marketing programs, delivering communications that drive lead conversion, retention, and resurrection.

    • Partnership with key stakeholders to develop and deliver on shared strategies, executing against the demand generation team and overall company goals for large cross-functional initiatives.

    • Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy.

    • Continuously improve the lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and cadence, deriving insights to impact initiatives across the org tangibly.

  • • Lead CRM strategies focusing on monetization and retention initiatives to increase the LTV of users via multichannel strategy across email, in-app messaging, push notifications, and SMS campaigns.

    • Achieve an increased adoption rate of 13% from 6.8% for our payment product via A/B and multi-variant testing in 90 days.

    • Partnered with data engineers to migrate, implement, and maintain our lifecycle marketing tech stack including Braze, Sparkpost, Segment and Amplitude resulting in a 30% improvement in delivery rate.

    • Built, optimize, and managed in-app message and email templates.

    • Collaborate cross-functionally with Design, Product, Engineering, and Analytics as well as Marketing to develop and deliver compelling new personalized customer journeys

  • • Manage the design, development and implementation of CRM email campaigns.

    • Lead the email marketing team responsible for driving traffic, conversion, and optimizing gross margins through data-driven email campaigns.

    • Analyze reporting and overall channel performance, including conversion metrics and segment analysis.

    • Collaborate with Creative, SEM, SEO, Display and Account Services departments to assure quality and compliant ad copy, acquire resources and process assets to provide co-op

    ad fund reimbursements.