With this inaugural post, I want to celebrate the accomplishments and contributions of women throughout history, culture, and society this month by engaging with some of my friends and colleagues in the #marketing and #tech sectors to discuss the obstacles they may have encountered in their professional journeys.

Good marketing that targets developers shouldn’t feel like marketing. It should feel like “education”, “community building” or “product strategy”. And luckily for us, developers are uniquely empathetic, community-driven and are very active sharers. Once we win them over, you can count on having a new advocate on your side.

The questions that we must ask ourselves before we can decide on a campaign strategy is not unlike any other marketing strategy.

1. Who is our target audience?

2. How do we talk to them?

3. Where do we find them?

An effective developer marketing program will educate technical audiences on your product’s features, and help them solve their problems using your product, with the final effect of increasing product adoption and usage. 📈

The more articles, books, podcasts, courses, conferences, and conversations I am consuming, the more I am realizing that, as a marketer, there is a lot of room for improving our technical skills.

A few things I want to touch on today:

- Why should you improve your technical skills?

- What skills a well-rounded marketer should possess?

- What skills to develop to ensure long term success for your marketing role?

A transactional email contains unique information for each recipient about an action already taken or that they need to take. A marketing email’s key purpose is to drive the recipient toward an action we want them to take.

The vision of a marketing operations function is to improve the efficiency and effectiveness of said people, processes, technologies and the data that supports the infrastructure of the marketing organization.

Ineffective marketing operations can stifle the growth of your marketing team and your business.

With centralized tracking plans in place for each feature and product, your marketers will gain a deeper understanding of your customers, which will help them craft an improved marketing strategy via enhanced personalized customer communication and journey. Your product managers will also gain a much more accurate customer database that will allow them to optimize the product according to the customer data they learned.

Once you develop a holistic understanding of your users and their behavior, you will be able to define an overall product strategy, build precisely the kind of product users want, reduce churn and grow retention and LTV, make changes to products and test how those changes impact user behaviors, segment users based on characteristics and behavior and more.

With third-party cookies soon to become the story of an extinct world, first-party data will gain the highest ROI of any data type.

Hi 👋 I'm Jell, a marketer with a thirst for rich user experiences, and in this series, I want to document the knowledge I've gained over the last decade as a dev-turned-growth marketer.